Welcome to SS18. Summer is crisp, fresh and vibrant. It conjures visions of long, languorous days outside and easy, effortless movement wherever you’re going.
This season we’re looking to reflect these visions in our collection. Inspired by movement and the desire for fluent, easy movements in everyday life, our new collection reflects on this fluidity in every aspect of design.
Effortless, loose silhouettes in lightweight, flowing fabrics place an emphasis on ease of movement in everyday life. Even the prints featured have a sense of movement – vast, weeping patterns with sketch-like qualities. Infusing contemporary neutrals with eye-catching prints, rich mixed textures and clean, fresh silhouettes, SS18 seeks to cater to everyday life by creating a collection of effortless pieces.
Read on for your essential guide to our SS18 collection.
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Influenced by the idea of easy, effortless movement, the fabrics used throughout the collection encourage this sense of freedom. Playfully mixing fabrics and textures allows for a collection of breathable and practical yet interesting styles. Lightweight linen and a warm summer’s day are a match made in heaven with key pieces that will never date, alongside soft, sheer jersey or silky smooth fabric creating lofty summer occasion wear. Crisp poplin provide the essential tailored shirting crucial to everyday work wear, whilst super soft modal jersey offers comfort for off-duty style. Even your spring knitwear (an essential for unpredictable British weather) is updated with subtle texture in the form of a sumptuous bubble stitch.
Warm weather calls for fuss-free dressing. Form-skimming silhouettes are applied to classic dress shapes, from relaxed drawstring shirt dresses to light shift dresses and floaty floor-length styles. Separates are given the same streamlined finish, with light tops perfect for slipping on alongside equally light and understated culottes. These fluid shapes, emphasised by their lightweight feel, make for dreamy summer smart-casual attire alongside form-skimming jumpsuits.
A largely monochromatic or block-coloured palette complements this crisp, clean aesthetic. In modern neutrals, we draw on fresh, contemporary hues to create versatile pieces for a capsule wardrobe. Mid-wash denim is treated as a new take on neutral alongside navy, khaki, optic white and grey.
Punctuate neutral tones with pops of colour for a much-needed style boost. Vibrant tones of orange, yellow and rich blue offer an instant lift and reflect the start of longer days and warmer weather.
Interrupting these versatile tones are large scale prints inspired by nature. Vast botanicals in the form of sweeping palm leaves and tropical flora and fauna engulf simple silhouettes and enliven crisp fabrics. From the delicate hand-drawn flowers on the Tropical Flora print to the lively leaves on Palm Camo and the soft, abstract shapes of the Ink Wash pattern, this season’s prints are all about bold, eye-catching statements.
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