About Us

About us

Since its launch in 1989, Great Plains has set out to create a must-have collection of high-quality basics alongside contemporary fashion-inspired styles. Instantly satisfying the style demands of any modern wardrobe, quality, affordability and unique design accents lie at the heart of our London-based brand. Celebrating comfort, style and premium quality through effortlessly on-trend collections, our range has expanded to include jewellery, accessories and a plethora of essential denim styles to sit alongside our bestselling basics.

With a focus on feminine separates, versatile dresses and our much-loved knitwear, we strive to create a capsule wardrobe for the modern woman who loves to experiment with contemporary fashion trends, but is not dictated by them. Fine gauge cotton knits, embroidered woven separates and jerseys with a twist are the key pieces in an ever-expanding collection of wear-anywhere designs that ooze high-fashion appeal.

Growing from strength to strength each season, past highlights include launching an international website, winning Drapers Womenswear Brand of the Year Award and celebrating our 25th birthday with Great British Bake Off’s Ruby Tandoh.