AFFILIATE WINDOW
Affiliate Window use cookies, eTags and Flash cookies. These are used to anonymously record that a user has clicked
on an Affiliate Window link that referred the user to the Great Plains site. This information is collected in order
for us to pay a commission to Affiliate Window, and its affiliates, for any sales they may drive to our site. Affiliate
Window cookies remain active for a period of 30 days.
SMARTFOCUS
If customers have subscribed to our newsletter, they will receive emails via our email service provider SmartFocus.
This tool will set cookies on the customers’ browser if they click on an email from us. These cookies also collect
information about customers who placed items in their online basket, and may have started the checkout process,
but then did not complete their purchase, as well as those who have returned any product. This allows Great Plains
to email those customers in relation to the transaction. SmartFocus also collects information about products browsed
and added to a customer's wish list. Great Plains is then able to send subscribed users emails about related and
complementary products. These cookies also collect information about customers who browse the website and are logged
into their account. If they abandon the website Great Plains can email those customers to remind them of their
browsed items. As these customers have registered an account with Great Plains an email reminder can be send to
them.
VE INTERACTIVE
VE Interactive cookies collect information about customers who used our basket and checkout process but then did
not complete their purchase. This allows Great Plains to email those customers and make sure that there was not
a technical problem or other issue which prevented them from completing their purchase.
Qubit
Qubit provides us with web analytics data. This includes detailed, but anonymous, information on the performance
of our site, such as how many visits have been made to each page.
FACEBOOK, CAPTIFY, ADROLL AND GOOGLE DYNAMIC RETARGETING
These all collect details of pages and products a user has viewed. The information is then used to improve the relevance
of advertisements shown on third party websites. This ensures that those adverts include products that are of interest
to the viewer.
DOUBLECLICK AND FACEBOOK
These all use cookies to delivers Great Plains display advertisements across third party websites. The cookie serves
relevant ads to potential customers and takes a note whenever someone interacts with the advert. If a customer
interacts with an advert and then makes a purchase, a conversion tracking cookie records this. We can then use
this information to improve our display ads.
FACEBOOK CUSTOM AUDIENCE
This cookie allows us to target the advertising we do on Facebook more effectively by matching data we hold with
that held by Facebook. Facebook then produces a list of non-identifiable users that an advertiser can use, which
helps protect the privacy and security of the information. For privacy reasons, the list of individual matched
users is not accessible to any advertiser, including ourselves. No data is added to an individual Facebook user
account as a result of being added to a targeted audience list, known as a ‘custom audience.’
GOOGLE ANALYTICS
Google Analytics uses cookies which enable Great Plains to recognise customer browsers and collect data based on
user activity on the site. This includes information such as the number of visits to the site, quantity of orders
placed and number of pages visited. This data helps us make improvements to our site in order to improve customer
experience.
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