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  • Privacy Policy
  • Cookie Policy

Cookie Policy

Great Plains websites use "cookies".

What are cookies?

A cookie is a small data file stored by your web browser on your computer. It allows us to recognise your computer by associating the identification numbers in the cookie with other customer information you have provided to us.

That customer information is stored on our secured database. We use cookies to keep track of what you have in your basket and to remember you when you return to our site. They can also tell us which website you came to us from.

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Types of cookies we use

There are two types of cookie that may be used during your visit to a Great Plains website:

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Session cookies

When you visit our site, a "session" cookie will remember you and your preferences in temporary memory. They will not collect and store information or personally identify you. Session cookies are deleted when you close your browser.

Without session cookies, the site would forget which items you placed in your shopping bag and you wouldn't be able to buy anything.

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Persistent cookies

When you first visit the Great Plains site, you see it in a default form. Persistent cookies remember your preferences and behaviour and help us to personalise your shopping. So, if the last time you visited, you decided that you wanted to shop the UK site in English and see prices in £s, that's what we'll show you.

Persistent cookies remain on your browser until they expire automatically after a set time period, unless you delete them yourself.

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Types of cookies we use and why we use them

Purpose Type Why is it needed?
Transaction Session Holds transaction information and passes information securely. This cookie is deleted when you close your browser.
Checkout Session Remembers your location in the checkout process, what's in your Shopping Bag, which currency you want to pay in, your delivery options choice and any other decisions you make in checkout. This cookie is deleted when you close your. browser
Login Persistent Remembers if you are logged in or logged out. This cookie expires automatically after a set time period.
Country & Language Persistent Your preferred language

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Third party cookies

Great Plains partners with third party companies for marketing, advertising and analytical purposes. These cookies allow us to make more informed decisions about what our customers want from us. Third party companies may employ a mixture of both session and persistent cookies.

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Third parties we work with and why

AFFILIATE WINDOW

Affiliate Window use cookies, eTags and Flash cookies. These are used to anonymously record that a user has clicked on an Affiliate Window link that referred the user to the Great Plains site. This information is collected in order for us to pay a commission to Affiliate Window, and its affiliates, for any sales they may drive to our site. Affiliate Window cookies remain active for a period of 30 days.

SMARTFOCUS

If customers have subscribed to our newsletter, they will receive emails via our email service provider SmartFocus. This tool will set cookies on the customers’ browser if they click on an email from us. These cookies also collect information about customers who placed items in their online basket, and may have started the checkout process, but then did not complete their purchase, as well as those who have returned any product. This allows Great Plains to email those customers in relation to the transaction. SmartFocus also collects information about products browsed and added to a customer's wish list. Great Plains is then able to send subscribed users emails about related and complementary products. These cookies also collect information about customers who browse the website and are logged into their account. If they abandon the website Great Plains can email those customers to remind them of their browsed items. As these customers have registered an account with Great Plains an email reminder can be send to them.

VE INTERACTIVE

VE Interactive cookies collect information about customers who used our basket and checkout process but then did not complete their purchase. This allows Great Plains to email those customers and make sure that there was not a technical problem or other issue which prevented them from completing their purchase.

Qubit

Qubit provides us with web analytics data. This includes detailed, but anonymous, information on the performance of our site, such as how many visits have been made to each page. Separately, Qubit places session cookies on our site to temporarily store identifiable details which a user had entered into our pop up newsletter form. This saves the user from having to re-enter their details numerous times which essentially optimises and streamlines their online experience.

FACEBOOK, CAPTIFY, ADROLL AND GOOGLE DYNAMIC RETARGETING

These all collect details of pages and products a user has viewed. The information is then used to improve the relevance of advertisements shown on third party websites. This ensures that those adverts include products that are of interest to the viewer.

DOUBLECLICK AND FACEBOOK

These all use cookies to delivers Great Plains display advertisements across third party websites. The cookie serves relevant ads to potential customers and takes a note whenever someone interacts with the advert. If a customer interacts with an advert and then makes a purchase, a conversion tracking cookie records this. We can then use this information to improve our display ads.

FACEBOOK CUSTOM AUDIENCE

This cookie allows us to target the advertising we do on Facebook more effectively by matching data we hold with that held by Facebook. Facebook then produces a list of non-identifiable users that an advertiser can use, which helps protect the privacy and security of the information. For privacy reasons, the list of individual matched users is not accessible to any advertiser, including ourselves. No data is added to an individual Facebook user account as a result of being added to a targeted audience list, known as a ‘custom audience.’

GOOGLE ANALYTICS

Google Analytics uses cookies which enable Great Plains to recognise customer browsers and collect data based on user activity on the site. This includes information such as the number of visits to the site, quantity of orders placed and number of pages visited. This data helps us make improvements to our site in order to improve customer experience.

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Disabling and deleting cookies

If you disable cookies on the Great Plains site, essential parts of the site may not work. Instructions for disabling and deleting cookies can usually be found in the browser 'Help' menu.

For more detailed information about cookies visit www.allaboutcookies.org.

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