We will only use your personal data when the law allows us to. Most commonly, we will use your personal data
in the following circumstances:
Performance of Contract: this means processing your data where it is necessary for the performance of a
contract to which you are a party or to take steps at your request before entering into such a contract. For
example, when you want to buy something from us.
Legitimate Interest: this means the interest of our Company in conducting and managing our business. This is
to enable us to give you the best service, product and security. We make sure we consider and balance any
potential impact on you (both positive and negative) as well as your rights before we process your personal
data for our legitimate interests. We do not use your personal data for activities where our interests are
overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by
Comply with a legal or regulatory obligation: this means processing your personal data where it is necessary
for compliance with a legal or regulatory obligation that we are subject to.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in
relation to sending direct marketing communications to you via email or text message. You have the right to
withdraw consent to marketing at any time by contacting us [email protected].
We have detailed below the ways we use your personal data and our legal basis for processing:
Exercising our rights under contract for the sales of goods or services:
fulfilling and managing your requests, purchases and accounts with us – for example so
that we can:
process orders, deliver products and services, process payments and carry out any other
obligations arising from any sales entered into between you and us;
provide you with customer service functions to see if there was a problem with your use of
notify you about changes to our website, or services;
maintain and update your account with us;
keep our business records and fulfil our contractual obligations.
Undertake our legitimate interests as a business. These include, but are not limited to:
analysing your personal information to create a profile of your interests and preferences
so that we can contact you with information relevant to you. To help us to do this effectively, we may make
use of additional information about you that is available from external sources;
offering you the opportunity to take part in customer feedback surveys, user groups, competitions and prize promotions. Your
participation in competitions and/or surveys is entirely
voluntary, and you are under no obligation to take up an invitation from us to participate;
delivering relevant advertising to you; and
measuring the effectiveness of advertising we serve to you and others, and to deliver
relevant advertising to you, which may be based on your activity on our website(s) or those of third parties.
enhancing your interaction and experience with us – for example so that we can:
administer our website including for internal operations, trouble -shooting, testing,
research, and for statistical and survey purposes;
improve and optimise our website and in-store customer experience and develop new
analyse how you and others use our website and stores;
customise your experience when using our Site or other services; and
ensure the health, safety and wellbeing of our employees, staff and partners.
Ensuring that we discharge and undertake our statutory, regulatory and legal obligations which may include:
our obligations to our insurers;
prevention of fraudulent transactions and other illegal activities; and
keeping our business records and fulfil our contractual obligations.
administering and protecting our business and website (including troubleshooting, data
analysis, testing, system maintenance, support, reporting and hosting of data).
Generally, we do not rely on consent as a lawful basis for processing your personal information, other than
in relation to:
sending certain direct marketing communications to you;
using cookies on our website or mobile apps (where such cookies are not of the strictly
necessary type for functional purposes);
processing special categories of personal information in relation to health, medical or
disability information, which you choose to provide to us (to the extent that this is not required for
complying with a legal or regulatory obligation);
providing you with information that might be of particular interest to you (such as
You have the right to withdraw consent at any time by contacting us [email protected].
Any of these functions may be carried out by us or appointed third parties who must process any personal
information in accordance with this Privacy Notice. The type of companies and organisations who can access
your information are set out within the Who We Share Information With section below.