Since its launch in 1989, Great Plains has set out to create a must-have collection of high-quality basics alongside contemporary fashion-inspired styles. Great Plains creates a unique mix of fashion-led and classic pieces with a focus on quality and value for money.
Celebrating comfort, style and premium quality through effortlessly on-trend collections, our range includes a plethora of essential responsible denim styles to sit alongside our bestselling dresses and basics.
With a focus on feminine separates, versatile dresses and our much-loved knitwear, we strive to create a capsule wardrobe for the modern woman who loves to experiment with contemporary fashion trends, but is not dictated by them. The Great Plains customer is a woman who desires comfort and simplicity in a stylish and modern way, while also wanting great quality and value for money.